SEED VETTING PROCESS
AppleTree Advisory has created a proprietary system called SEED:
Strategic Evaluation of Excellence and Distinction.
The SEED system ensures a consistent process for vetting all companies requesting AppleTree’s services by identifying those that are “best-in-class”. The SEED System will act as the blueprint for building real relationships for the mutual benefit and improvement of elite members of business, sports, and politics in all regions, worldwide.
The SEED System has been put in place to ensure that all prospective companies seeking our unique services align with AppleTree’s core value of exclusively working with “best-in-class” companies.
Best-in-Class: The highest current performance level in an industry used as a standard benchmark to be equaled or exceeded.
AppleTree takes great pride in the caliber of organizations it chooses to partner with – only those that achieve the highest performance level in their industry are selected to move forward. In order to effectively determine whether a prospective company is truly “best-in-class”, candidates must meet or exceed the AppleTree standards in the following core areas of interest:
Source of Competitive Advantage