THE PROCESS

SEED VETTING PROCESS

AppleTree Advisory has created a proprietary system called SEED:

 

Strategic Evaluation of Excellence and Distinction. 

 

The SEED system ensures a consistent process for vetting all companies requesting AppleTree’s services by identifying those that are “best-in-class”. The SEED System will act as the blueprint for building real relationships for the mutual benefit and improvement of elite members of business, sports, and politics in all regions, worldwide.

BEST-IN-CLASS STANDARD

The SEED System has been put in place to ensure that all prospective companies seeking our unique services align with AppleTree’s core value of exclusively working with “best-in-class” companies. 

 

Best-in-Class: The highest current performance level in an industry used as a standard benchmark to be equaled or exceeded.

 

AppleTree takes great pride in the caliber of organizations it chooses to partner with – only those that achieve the highest performance level in their industry are selected to move forward. In order to effectively determine whether a prospective company is truly “best-in-class”, candidates must meet or exceed the AppleTree standards in the following core areas of interest:

 

Product Analysis

Industry Analysis

Source of Competitive Advantage

Scalability

Financial Analysis

Management

Team

 
 

CLIENT ENGAGEMENT MODEL

DISCOVERY
 
RESEARCH
 
CONTACT
 
CONNECTION
 
CULTIVATION & SUCCESS
 

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